What’s Marketing Project Management?

Being heavily involved in marketing strategy development, it is important for me to outline that strategy may remain as just a piece of paper if it is not picked up by an effective Marketing Project Manager. This short article defines the role of Marketing Project Manager and discusses challenges and

31 May No Comments Dimitri Marketing ,

Marketing Issues of Eastern European Companies Selling in the ‘Western World’

Having been working in the United Kingdom, Gibraltar and Malta for over 10 years, I can confidently say that you ca almost ‘smell’ an Eastern European company from the way they communicate, do marketing and sell. That smell isn’t pleasant in most cases. To start with, there is a silly