about
Dmytro (Dimitri) Safonov
Growth Marketer. Entrepreneur. Restaurateur. Wine Professional. Food Creator.
I build brands and experiences
From performance marketing and e-commerce to restaurants, tacos, wine and food media.18+ Years Marketing & Growth
WSET Diploma
Restaurateur & Entrepreneur
Food & Media Creator
01
I’ve spent more than 18 years working in marketing, growth and customer acquisition: building audiences, launching products and helping businesses turn attention into revenue.But my work has never stayed entirely behind a laptop.
02
I’m also a restaurateur, entrepreneur, WSET Diploma wine professional and food creator. I’ve co-founded food and wine businesses, built and operated a Mexican restaurant and bar, created pop-ups and events, developed e-commerce projects and written extensively about food, hospitality, wine, amnd digital marketing.
03
The common thread is simple: understanding what makes people discover something, choose it, enjoy it, and come back.
04
These days, much of my work revolves around Mexico, tacos, proper tortillas, salsa, wine and the culture surrounding food. Alongside that, I continue to work with businesses on growth, positioning, performance marketing and customer acquisition.
expertise
GROWTH & MARKETING
Strategy • Performance • Acquisition • Affiliates • E-commerce18+ years of experience across performance marketing, user acquisition, affiliate marketing, digital strategy and e-commerce: from hands-on campaign execution to building teams, channels and growth systems.
Food & Wine
Restaurants • Concepts • Menus • Pop-ups • EventsI build food concepts from both sides of the table: commercially as a marketer and operationally as a restaurateur, i.e. Fiesta. My work includes restaurant positioning, menus, pricing, delivery, events, customer acquisition and food pop-ups.WSET L4 Diploma • Natural Wine • Certified Educator • PairingA WSET Diploma wine professional with experience in wine retail, curation, education and hospitality. Natural wine remains an important part of both my professional work and the way I think about food and experiences.Food • Travel • Crypto • Hospitality • EntrepreneurshipI create practical, experience-led content through my own publications and social channels, combining expertise, experimentation and strong opinions with subjects I genuinely work with and care about.
Restaurant business
Natural wine
Tacos and Mexican food
Marketing
Entrepreneurship
my blog
ditostable.com
Come check it out for tacos, Mexican cooking and flexitarian recipes
Taco Craft
Salsa Magic
Proper Tortillas
.. and more
get social with me
Check my latest and get in touch
collabs?
restaurant business and entreporeneurship
marketing questions
... and more
let's
Let's Make Something Interesting together
I’m always interested in collaborations where food, hospitality, marketing, culture and storytelling overlap.Marketing & GrowthStrategy, customer acquisition, performance marketing, affiliate programmes, e-commerce and growth advisor, particularly for food, hospitality, foodtech and other competitive consumer businesses.Brand CollaborationsThoughtful partnerships with food, drink, kitchen, travel and lifestyle brands that naturally fit my content and audience.Food Pop-ups & EventsTaco pop-ups, collaborative dinners, tastings, food-and-wine experiences and other concepts worth leaving the house for.Content & EditorialRecipes, articles, guides, branded content, expert commentary, interviews and collaborative media projects.Publishing & Cookbook ProjectsI’m developing a body of work around Mexican cooking, tacos and my Mexi-terranean approach to food, and I’m open to conversations with publishers, editors, producers and creative partners.Have an idea that doesn't quite fit into one of those boxes? Even better.
Marketing? Tacos? Wine? A new business idea?
We probably have something to talk about.
gracias
I'm extremely excited about Mexican culture, food and hospitality. I'm sure that the simple human joys of life are necessary.
Thank you | Gracias
Thank you so much. I'd be in touch!