What’s Marketing Project Management?

Being heavily involved in marketing strategy development, it is important for me to outline that strategy may remain as just a piece of paper if it is not picked up by an effective Marketing Project Manager. This short article defines the role of Marketing Project Manager and discusses challenges and

31 May No Comments Dimitri Marketing ,

What Is Green Marketing?

A most common definition of green marketing is that it is focused on products that are environmentally safe. I find this very limiting as marketing is much wider practice and expertise that simply must go beyond your recyclable bags and reusable cups.  I suggest we all think as green marketing

8 May No Comments Dimitri Happiness